1. About This Policy
This Privacy Policy ("Policy") describes how 77xp ("the Company", "we", "us", "our") collects, processes, stores and protects the personal data of individuals ("you", "the Player") who access or use the 77xp platform at https://77xp.org, including all sub-pages, games, betting services and account features (collectively, the "77xp Services").
This Policy should be read alongside the 77xp Terms & Conditions and Responsible Gaming Policy. By registering a 77xp account or using any 77xp Service, you confirm that you have read and understood this Policy and consent to the data practices described herein.
77xp is committed to handling personal data with care, transparency and in accordance with applicable data protection principles. We process only the data that is necessary to deliver our services, verify player identities and comply with our regulatory obligations.
2. Data We Collect
77xp collects personal data through several channels. The categories of data we collect include:
- Registration Data: Your mobile number, chosen username, date of birth and the password you create during 77xp account registration.
- Identity Verification (KYC) Data: A copy of your CNIC (Computerised National Identity Card) and, where required for enhanced verification, proof of address or documentation supporting source of funds. This data is collected in compliance with our anti-money laundering obligations.
- Financial Data: Details of payment methods used for deposits and withdrawals, including JazzCash and Easypaisa account references, bank account details, card numbers (partially masked), and transaction histories within the 77xp platform.
- Gaming Activity Data: Records of bets placed, games played, session durations, game outcomes, and balance transactions. This data is used for account management, dispute resolution and responsible gaming monitoring.
- Device & Technical Data: IP address, device type and model, operating system, browser type, time zone and session logs. This data is collected automatically when you access the 77xp platform.
- Communications Data: Records of any correspondence you initiate with 77xp support via email or live chat, including the content of those communications and timestamps.
- Behavioural Data: Where applicable, aggregate data about how players navigate the 77xp platform, which games are accessed and how promotional content is engaged with. This may be derived from cookies and similar tracking technologies as described in Section 6.
3. How We Use Your Data
77xp uses the personal data it collects for the following purposes:
- Account Creation and Management: To register your 77xp account, verify your identity, maintain your account settings, and provide access to all platform features.
- Service Delivery: To process deposits and withdrawals, settle bets, operate games, apply bonuses and generally provide the 77xp Casino services you have signed up for.
- KYC and AML Compliance: To verify your age and identity as required by applicable regulations, and to monitor transactions for indicators of money laundering or other financial crime.
- Responsible Gaming: To monitor gaming patterns for indicators of problem gambling and to enforce any self-exclusion periods, deposit limits or cooling-off periods you have set on your account.
- Security and Fraud Prevention: To detect and investigate suspicious login activity, fraudulent transactions, bonus abuse and other platform integrity threats.
- Customer Support: To respond to your queries, complaints or requests made through support channels.
- Marketing Communications: To send you promotional offers, news and updates from 77xp, where you have opted in to receive such communications (see Section 12).
- Platform Improvement: To analyse aggregate usage data and improve the functionality, layout and content of the 77xp platform.
4. Legal Basis for Processing
77xp processes your personal data on the following legal bases:
- Contractual Necessity: Processing is necessary to perform the contract between you and 77xp (i.e., the Terms & Conditions you accepted at registration). This covers account management, payment processing and service delivery.
- Legal Obligation: Processing is required to comply with applicable law, including KYC identity verification and AML transaction monitoring obligations.
- Legitimate Interests: Processing is carried out for 77xp's legitimate interests in maintaining platform security, preventing fraud, and improving its services, where those interests are not overridden by your fundamental rights.
- Consent: Where processing is based on consent (e.g., direct marketing communications), you have the right to withdraw that consent at any time.
5. Data Sharing
77xp does not sell, rent or trade your personal data to third parties for their marketing purposes. We may share your data with third parties in the following limited circumstances:
- Game Providers: Certified game studios (such as JILI, PG Soft, Pragmatic Play and Evolution Gaming) may receive session tokens or anonymised player identifiers necessary to deliver their game content through the 77xp platform. Full personal data is not shared with game providers.
- Payment Processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah and card scheme processors receive the financial data necessary to process your deposit or withdrawal transactions. These processors are bound by their own privacy and security obligations.
- Identity Verification Services: Third-party KYC verification providers may process your CNIC and identity documents on our behalf, strictly for the purpose of age and identity verification.
- Regulatory and Law Enforcement Authorities: 77xp may be required to disclose personal data to regulatory bodies, law enforcement agencies or courts where legally compelled to do so. We will comply with such requirements while seeking to protect your privacy to the fullest extent the law allows.
- Corporate Transactions: In the event of a merger, acquisition or sale of assets, player data may be transferred to the acquiring entity as part of the business assets. You will be notified of any such transfer where required by applicable law.
6. Cookies & Tracking Technologies
77xp uses cookies and similar tracking technologies on its platform. Cookies are small text files stored on your device by your browser. The types of cookies used by 77xp include:
- Strictly Necessary Cookies: Required for the 77xp platform to function. These include session authentication cookies and security tokens. These cookies cannot be disabled without impacting platform functionality.
- Functional Cookies: Used to remember your preferences, such as language settings or game lobby layout choices, between sessions.
- Analytics Cookies: Used to collect aggregate data about how the 77xp platform is used, which pages are most visited and how users navigate between sections. This data helps us improve the platform.
- Marketing Cookies: Where you have consented, these cookies are used to personalise promotional content shown to you on the 77xp platform. You can withdraw consent for marketing cookies through your account settings or browser controls.
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect your ability to use some features of the 77xp platform.
7. Data Retention
77xp retains personal data for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable law. Specific retention periods include:
- Account Data: Retained for the duration of your active 77xp account and for a minimum of five (5) years following account closure, in compliance with AML record-keeping obligations.
- KYC Documents: Retained for a minimum of five (5) years following the end of the business relationship, as required by applicable AML regulations.
- Transaction Records: Retained for a minimum of five (5) years following each transaction.
- Support Communications: Retained for up to three (3) years following the resolution of the relevant query or complaint.
- Marketing Preferences: Retained until you withdraw consent or as long as your account remains active.
Following the expiry of the applicable retention period, 77xp will securely delete or anonymise your personal data.
8. Data Security
77xp implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include:
- TLS/SSL encryption for all data transmitted between your device and the 77xp platform;
- Encryption of sensitive data fields (including passwords and payment details) at rest in 77xp databases;
- Access controls limiting internal access to personal data to staff who require it for their job function;
- Regular security assessments of platform infrastructure and access logs;
- Multi-factor authentication options for player accounts, including SMS OTP verification.
Despite these measures, no data transmission over the internet or storage system can be guaranteed as completely secure. If you have reason to believe your 77xp account has been compromised, please contact support immediately at [email protected].
9. International Data Transfers
77xp operates on infrastructure that may be hosted in jurisdictions outside Pakistan. Where your personal data is transferred to servers or third-party service providers located in other countries, 77xp takes steps to ensure that adequate protections are in place, including contractual safeguards consistent with recognised data protection standards. By using the 77xp platform, you acknowledge that your data may be processed outside your home jurisdiction.
10. Your Rights
Subject to applicable law, you have the following rights in relation to the personal data 77xp holds about you:
- Right of Access: You may request a copy of the personal data 77xp holds about you.
- Right to Rectification: You may request correction of inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data, subject to legal retention obligations (e.g., AML record-keeping requirements may prevent full erasure).
- Right to Restriction: You may request that 77xp restricts processing of your data in certain circumstances.
- Right to Object: You may object to processing carried out on the basis of legitimate interests, including direct marketing.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact 77xp support at [email protected]. We will respond to requests within a reasonable period and in any event within 30 days, unless extended where permissible by law.
11. Children's Privacy
The 77xp platform is strictly intended for individuals aged 18 years and above. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a minor has registered an account or provided personal data to 77xp, we will immediately close the account and delete the associated personal data. If you believe a minor has accessed the 77xp platform, please notify us immediately at [email protected].
12. Marketing Communications
77xp may send you promotional offers, bonus notifications, game updates and other marketing communications where you have opted in to receive them at registration or through your account settings. You may withdraw your consent to marketing communications at any time by:
- Updating your notification preferences in your 77xp account settings; or
- Contacting 77xp support at [email protected] and requesting removal from marketing lists.
Please note that unsubscribing from marketing communications does not affect transactional communications, such as deposit confirmations, withdrawal notifications or security alerts, which are sent as part of the core 77xp service.
13. Changes to This Policy
77xp reserves the right to update this Privacy Policy at any time. Where changes are material, 77xp will provide notice via the platform or by email to your registered contact details. The "Last Updated" date at the top of this page will be revised accordingly. Your continued use of the 77xp platform following the effective date of any amendment constitutes your acceptance of the revised Policy.
14. Contact Us
If you have questions, concerns or requests relating to this Privacy Policy or 77xp's handling of your personal data, please contact us:
- Email: [email protected] (plain text address – not a clickable link)
- Live Chat: Available through the 77xp platform during operating hours
77xp will acknowledge privacy-related queries within 5 business days and will endeavour to resolve them within 30 days.